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:: CATEGORIES :: > Themes and Subjects > culture & subculture



The Power Book<br>by Jacqueline Hassink


The Power Book
by Jacqueline Hassink


Jacqueline Hassink is a Dutch-born conceptual artist, originally trained as a sculptor. She first picked up a camera in 1994, beginning successive series of photographs dealing methodically and precisely with the themes of globalisation and economic power. Her series include ‘The Table of Power’ (1993-95), for which she photographed the boardroom tables of Europe’s 40 largest multinationals, ‘Female Power Stations: Queen Bees’ (1996-2000) about the business and domestic environments of the world’s leading women executives, and ‘Car Girls’ (2002-07) about the manifestations of power in the world of the global car fairs.

The Power Book, the first survey of Hassink’s photography, takes the form of a travelogue – the best of her photographs from America, Europe, the Middle East and Japan are presented chronologically along with illuminating diary notes and sketches – and is published to accompany her major exhibition ‘The Power Show’ (opening in Amsterdam, Rotterdam and New York before touring internationally). Jacqueline Hassink’s photographs have been widely exhibited throughout Europe, Asia and America. She lives in New York.

Els Barents is a curator and writer and Director of Huis Marseille museum for photography, Amsterdam. Her previous books include Domestic Landscapes: A Portrait of Europeans at Home (Aperture 2007) and Hellen Van Meene: Travel Portraits(Schirmer/Mosel 2006).

Frits Gierstberg is Head of Exhibitions at the Nederlands Fotomuseum in Rotterdam and has been Extraordinary Professor in Photography at the Erasmus University in Rotterdam since 2006. His previous books include Raymond Depardon: Phototographer and Filmmaker (Episode 2005).

BOOK CONTENTS:
- Dialogue between Els Barents and Frits Gierstberg discussing and analysing Jacqueline Hassink’s work
- 112 photographs presented chronologically from 14 years of photography, including work from the following projects:
- The Table of Power (1993 – 1995)
- Female Power Stations: Queen Tables (1996)
- Banks (1995 – 1996)
- Female Power Station: Queen Bees (1996 – 2000)
- Mindscapes (1998 – 2003)
- Quarry Walls (2000 – ongoing)
- Car Girls (2002 – 2007)
- Haute Couture Fitting Rooms, Paris (2003 – ongoing)
- View, Kyoto (2004 – 2007)
- Self-Portraits (2004 – ongoing)
- Arab Domains (2005 – 2006)
- 144 notebook pages with notes, diagrams, clippings and sketcng Hassink’s working practice and approach.



Ferrari girl 1, Detroit
Detroit, Michigan, USA
Car Girls
8 January 2006

According to the 2004 Fortune Global 500 list the auto industry is the largest industry in the world with a total revenue of $1,538,272 million. When auto manufacturers want to distinguish themselves from one another with their products, they all present their latest cars in the same way: with the help of female models. The women are tools for presenting their corporate image in a very distinctive and outspoken way. Every year the auto industry shows their latest developments at international auto shows. The shows presented in Detroit, New York, Tokyo, Shanghai, Frankfurt, Geneva and Paris are most important according to the industry. Europe, the United States of America, China and Japan have different cultural values with regard to their ideal images of beauty and women. What does a Volkswagen look like in Detroit, Frankfurt, Shanghai or Tokyo? It was for that reason that I wanted to visit all car shows presented in these different cities located in three continents. The photographs for the series Car Girls are taken between 2002 and 2007. I tried to capture the moment of their performance in which the women became more like a dolls or tools instead of individuals. In international auto shows, the models use a microphone to give product information about the cars but most girls are standing beside the car and are not talking. In Frankfurt, car girls as a phenomenon had almost disappeared while in Paris and Geneva there were many car girls. In Tokyo there are still a large number of car girls, they appeal more to a different kind of fantasy world which is so prevalent in Japanese culture.


Hardcover, 192 pages
13.5 x 10.75 inches, 343 x 270 mm
254 colour photographs
ISBN 10: 1-905712-07-3
ISBN 13: 978-1-905712-07-6
Chris Boot Books
Release: 15 November 2007
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